Project Overview

We were approached to create a state of the art, cutting edge customer experience for the NEXT flag ship store in London Westfield. The aim was to engage with the customer and help promote sales of clothing from the prestigious Nike brand within the NEXT store.

Our solution

The Aspen team created a three metre high, white gloss casing, with bespoke vinyl graphics. Integrated into this casing was a high definition display screen and a forward facing camera. Rapid printers within the unit create a fully digital, immersive experience. In addition to this we created a bespoke control floor mat with inbuilt pressure sensors, finished off with a black anti-slip vinyl printed flooring.

Hopefully the combination of these elements provides the customer with an original futuristic retail experience.