Working directly with Holland & Barrett, Aspen were engaged to work with Barrows Global Design agency to help bring their store concept visions to life. Holland & Barretts new concept store  ‘Clean & Conscious’ is being trialed at their Birmingham Bullring Shopping Centre branch. They have sourced 900 new beauty lines from the cleanest and conscious brands including an array of natural and vegan skincare products from brands such as Ren, INIKA Organic, Ilapothercary, Evolve, Hannah Sillitoe and This Works. The concept store will boast an experiential sink area for live product demonstrations and a Faith in Nature refillable station.